Muhurth

Muhurth, is a daughter firm of K.K.E.Venkatachala Bhagavathar & Sons, established in 1940. The parent firm exclusively concentrates in manufacturing of kanchivaram silk and uplifting the industry grades while Muhurth tries to change the identity of Kanchivaram Sarees.

 

The objective of the video was to bring light to the process of making a saree while also depicting the ethos of Muhurth through it’s founders. 

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Direction : Aakash Selvan

Cinematography : Aakash Selvan

Editing : Renganatha Raam B